Old Spice’s “Man Your Man Could Smell Like” campaign

Old Spice’s “Man Your Man Could Smell Like” campaign was a hit on YouTube. The video received over six million views in its first week and more than 57 million total views since then.

Old Spice’s campaign was successful because it pushed the boundaries of advertising, while at the same time not feeling too obvious and became a viral hit. It was also able to use data to market the brand without spending a penny. This was a huge win for Proctor & Gamble, whose Old Spice brand was on the decline.

For this campaign, Old Spice worked with the team at Wieden + Kennedy. They came up with an innovative strategy to target the young adult market.

Old Spice wanted to reposition their brand in the minds of the younger generation. It did this by putting the spotlight on a new character. A former football player named Isaiah Mustafa was portrayed as the Old Spice Man. He had a deep voice, a lot of muscle, and a confident demeanor.

Zappos’s “YouTube Your Brand” campaign

Online shoe retailer Zappos has a great track record when it comes to social media. The company has used various digital marketing tactics from top to bottom to increase customer engagement and brand awareness. It’s no wonder it’s seen some impressive success.

One of the most notable features of Zappos’s online presence is its customer service. They offer a 365 day money back guarantee and are open twenty four hours a day. In addition, they provide free shipping both ways. If you need to return something, they’ll send you a pre-paid return label.

On December 26, the company offered customers a $100 gift card if they called their toll free number. The company also promoted their site by offering a free shipping code.

Aside from its customer service offerings, Zappos has a wide variety of content, ranging from blog posts to contests and a plethora of videos. This company has no problem being creative when it comes to video production.

The post How to Use Viral Marketing – 2 Campaigns to Know About appeared first on Stuffablog.com - The Latest News Updates.

Create a vision for your life

Creating a vision for your life is a great way to get a clear idea of where you’re going. It’s also a great way to create a compass to guide you along the path to your goals.

Before you begin, you’ll need to consider your values. These are the things that make life seem meaningful. Without those, your goals won’t have any meaning. They may even seem like a waste of time. But by writing them down, you’ll be able to keep your goals focused and in check.

You can create your vision with a physical or digital board. A physical board is more effective, but it may take more time. However, a digital board is a more accessible and more visible tool.

Take a macro view of the operation

When it comes to entrepreneurship, there are a few stumbling blocks that will keep you up at night and the good news is, there is a silver lining to be had. The key is being able to recognize them as they occur. One of the best ways to do this is to take a macro and micro view of the business. By doing so, you will be able to slam dunk the big and small headaches into the dusty abyss. It might sound like an oxymoron to you, but not to your employees, customers and suppliers. With this in mind, you have the best chance to make your business dreams a reality.

Build a support team

Building a support team for your company is essential to the success of your business. It allows you to meet customer needs and keep operations running smoothly. A well-planned team will also help you to exceed client expectations.

The key to building a successful support team is to understand the different skills and knowledge required to get the job done. You’ll need to be prepared to hire employees with the appropriate knowledge and experience. As a result, it’s important to develop a clear set of policies and procedures that will help you to achieve your goals.

The best support team will not only provide excellent customer service, but also encourage employee collaboration. This can help your business to grow and improve. Ensure that your employees have a high level of training and the necessary certifications. They also need to have the requisite time management and organizational skills.

Cope with stress

Managing stress for entrepreneur success can be challenging. Having a healthy mindset and understanding your body will help you get through it. Stress will affect both your mind and your body, and if you don’t know how to deal with it, it can take a toll on you and your business.

Fortunately, there are many ways to cope with stress. If you feel overwhelmed, you can get help from friends, family members, and colleagues. You can also seek professional counseling if you feel alone. There are also simple techniques that will reduce stress and increase productivity.

For example, you may consider trying a hobby. Having a hobby will give you time to focus on yourself. It will also help you relax. Another way to cope with stress for entrepreneur success is to learn how to manage your time effectively. By making a schedule and planning ahead, you’ll stay on track.

The post Entrepreneur Success – How to Create a Vision, a Macro, and a Micro View of the Operation appeared first on Stuffablog.com - The Latest News Updates.

The awareness about filing Income tax return in India has been improved a lot in the last couple of years, and the major reason behind that is the inclusion of technology in this segment. Filing your IT return online is so simple these days that you can do it from your mobile phone itself in few clicks.

In this article, I will be sharing the latest development from IT department where they have launched a mobile app- Aaykar Setu App, with which, one can easily perform various tasks related to income tax.

Essential Steps To File Your IT Return Online

Before proceeding further, let me simplify the steps to file your ITR online, which you might be following from earlier days. In last few years, it has also become very easy with the launch of income tax India official portal where you can quickly fill up the form and file your ITR.

Here is the step by step guide below.

Step 1: First of all you have to visit https://incometaxindiaefiling.gov.in, which is the official income tax India website.

Step 2: Click on register option and provide your details like PAN number, email address, Name and other information as per your profile. E.g., if you are an individual then select Individual and provide PAN details.

Step 3: After successful login, you have to link your Aadhaar with PAN. This is a mandatory step and if you don’t have Aadhaar, then apply for aadhaar first and then start from step 3 again.

Step 4: Next you have to click on file ITR and choose the ITR forms as per your tax profile. Generally, for individual’s income from salary can go for ITR Sahaj 1 form. This is a simple form where you have to fill up the information from your form 16 data gradually and finally verify & submit the details.

Step 5: At last you have to acknowledge your ITR with using Aadhaar OTP process.

File Your ITR Using Aaykar Setu Mobile App

Now to make your life easier, you can use this new mobile app launched by Income Tax Department of India. Here are the steps you have to follow.

Step 1: First of all, you need to visit the Google play store and download Aaykar Setu app and install it on your phone.

Step 2: Then click on the “Return Preparation” made easy where you will find all the necessary measures to file your IT return. One can’t file ITR through this app completely, as the steps will suggest you to open the official website of ITR and follow the previous steps mentioned already. They may come up with a mobile interface very soon, but the core steps are same only as referred to in the above segment.

Step 3: But the best part about this app is, you can track various things related to your return and also increase your knowledge related to income tax. Check out the snapshot below to understand the features of this “aaykar setu” app.

So, if you have not yet downloaded this awesome mobile app, then I would recommend you to download the “Aaykar setu” app and start exploring various features and also improve your tax knowledge by playing various useful games included in that mobile app.

Author: Ayush Chawla

He is a passionate event blogger and a friendly freelancer. Loves researching about the new SEO techniques and using his research effectively.

He is a fitness freak too!!

Catch him on Facebook or visit his website.

The post How To File Your IT Return Through Mobile App appeared first on Stuffablog.com - The Latest News Updates.

Web-based social networking devices as a rule permit organizations or individuals, to make or share data, thoughts, and pictures, recordings and numerous more things in virtual groups and systems. Do you know this is the most ideal approach to advance your business in everywhere throughout the world – how? It is a vital piece of your web promoting procedure which helps you to interface with more individuals in a limited ability to focus the time with less speculation.

There are more than 100 online networking locales, running everywhere throughout the globe and more flying up each and every day. Doubtlessly, it’s sufficient to confound somebody from where to begin and what locales they ought to incorporate into their promoting methodology. Try not to be confounded. Here is a rundown of main 5 online networking locales for entrepreneurs, which really give compelling outcomes.

Facebook: Nowadays, every one of us is very much aware of Facebook. Moreover, it is a standout amongst the most famous online networking destinations which was propelled in the year 2004 and now utilized by more than 900 million clients. In the event that you are considering how it helps in your business advancement, then don’t be. You simply need to make a Facebook page for your business and post your items and administrations, sites or pictures for your client. It will get their consideration and effortlessly slithered via web crawlers. It likewise permits your client to like, remark or shares your posts which in result increment yours perceivably among more individuals. Undoubtedly, it is the best choice for your online business advancements.

Twitter: Another remarkable online networking website is Twitter which is otherwise called a miniaturized scale blogging web page. These days, it has more than 500 million clients around the world. You can tweet about your items and administrations on Twitter to put it plainly, sweet and to-the-point way.

YouTube: Apart from your site content, you can share your organization recordings on YouTube. This is a critical online networking web page which is presently claimed by Google and helps you to post your rich catchphrase video on it for your clients and rivals too.

Google+: Without any uncertainty, Google is a powerhouse for all the above online networking destinations. It has constantly included, redesigned and made new items for the clients. What’s more, Google+ helps you to include your clients and rivals in your circle and fabricate a sound business association with them. It likewise helps you to comprehend their requirements and permit you to satisfy the same in a brief timeframe.

LinkedIn: It is one of the well known and generally utilized B2B long range informal communication locales, which was initially propelled in the year 2003. It helps you to produce leads from all around the world. You can without much of a stretch make business gatherings and post such a large number of things on it. Aside from this, you can even post or discover employments on it.

Twitter is a prevalent web-based social networking stage that positions among the best in the area. It gives organizations and people a chance to make a profile and join the endless rounds of discussions. It brings the chance of joining gatherings, including adherents, sharing thoughts, trading sentiments and talking about everything that happens the world over. It’s a stage that overflows with open doors as its userbase is swelling once a day. It’s currently viewed as a greatly accommodating stage for making prospects for organizations from industry verticals. All things considered, it’s a place where both purchasers and vendors exist and chat together.

One might say, Twitter is a sort of social stage each business needs to influence completely and advantage from it. Subsequently, a business will require a reasonable technique and right arranging set up to get the most out of a stage where the quantity of clients and clients is ascending by the day. A business ought to comprehend the estimation of tweets and joining the discussions as these are the things that have the greatest effect. A tweet ought to incorporate convincing and drawing in substance as this alone pulls in new clients and make them feel engaged and engaged with your messages and thoughts.

A business ought to tweet consistently and its tweets ought to concentrate on the intended interest group. Its substance methodology ought to be contrived in a way to give clients enormous measurements of data and advancement together. A tweet ought to be short with an emphasis on one particular message as this keeps things free of disarray. You tweet to speak with your clients and thusly, you ought to abstain from befuddling them by combining diverse thoughts in a solitary tweet. All the more along these lines, you can incorporate a connection or URL to support the value of the tweet and give clients a great deal to know and find out about.

preservability approach to profit by Twitter is by incorporating visuals in the tweets all things considered substance dependably works superior to plain content. Specialists affirm that tweets containing pictures, photographs, recordings or GIFs convey more captivating to clients than the rest. It’s in this manner essential to not overlook the enormous advantages that visual messages convey to your business. Furthermore, your tweets ought to be bound with applicable hashtags to reach to more clients and start more discussions. You have to incorporate into the tweets just those catchphrases which are particular to your area as doing this achieves a significant target group of onlookers.

Moreover, online networking specialists likewise prescribe organizations to run surveys and make inquiries all the time to create more client engagement. In the meantime, retweets and answers ought to be taken advantage of as they help the nearness and perceivability as well as win the trust of new clients. Another essential substance system for Twitter is to react to inquiries and inquiries from clients or clients as this helps you win the trust and pick up certainty. In generally speaking, Twitter is an awesome stage with loaded with circumstances and your business ought to profit by it completely to understand its social targets.

About Author: Anand Rajendran is the Founder and CEO of Zonaid Technologies, is one of the most appreciated digital marketing companies in the Los Angeles area. He has is a graduate in Computer Science and Post Graduate in Entrepreneurship and leadership from California State University, Los Angeles. He is a passionate blogger & SEO Specialist. Zonaid Tech is providing excellent Los Angeles SEO services to boost website traffic and increase the conversion rates.

The post 5 Best Social Media Sites For Business Owners appeared first on Stuffablog.com - The Latest News Updates.