Hope, you are aware from the term Search Engine. If No, then no need to worry. We are here to help you. Search engine refers to the platform which answers all your queries like helps in finding nearby hotels, restaurants, educational institutes, organizations, and lots more.Not only this, currently search engine helps in promoting your brand worldwide with the help of Digital Marketing and its techniques. Several search engines are available in the market namely Google, Bing, and more. The most popular yet powerful is the Google.
Digital Marketing?
Digital Marketing, a set of activities and techniques for promoting a brand or business world widely using the digital channels namely Internet. Digital marketing offers several online marketing techniques which are as follow:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Pay Per Clicks (PPC)
- Content Marketing
- Email Marketing
- Affiliated Marketing
- Online Reputation Management
In digital marketing, Google plays an important role. As per the Google ranking, we can decide whether we successfully promote a brand or not. If your website is not getting good ranking over the search engine result pagethen it means something wrong is happen with your website. This will hamper the profitability as well as ROI of your business. Thus, you should take more care and try to find out the reasons of low ranking. Additionally, you have to give more emphasis on your SEO strategy and deeply analysis it.
Some of the most common reasons which hamper your website ranking in Google:
Your Website Design is Getting Old and Out of Date
If you have not changed or updated your website design, then it may happen that your website fails to gain the attention of targeted audience as well as website ranking can also be hamper due to it. Thus, you should make sure that website design should be updated or redesigned after some times. In addition to this, we should also care about the other website elements and their placements. If you update your website design, then you should also verify that website design again matches with the business objectives or goals and also the website consists the quality content.
Your Website Links and Navigations are not Well Structured
A business success can easily be identified by its ranking. As per Google ranking algorithm, a website is ranked top if it consists highly quality content, graphics, links, well defined navigations, and more. The most powerful aspects which can directly affect the website ranking are Links (internal and external) and Navigations. Thus, you should confirm that website should consist quality links which are working powerfully. This means that all links in a website are effective defined. Internal links refers to the linksinside the website. This means that navigation between different web pages with in the same website. On the other hand, external links refers to the links which are consisted in our website but these links redirected you to other people websites.
Your Website Content Doesn’t Effectively Defined Your Business Objective
If continuously your website ranking is going down, then it doesn’t mean that Google is ignoring you. This means that something is missing in your website. There are several reasons due to which your website is not able to ensure higher ranking like poor links and navigation, out dated website designed, and more.
As per Google ranking algorithm, website ranking can also be affected by the content quality of the website. The website content should be of high quality. This implies that website content is rich of relevant keywords which are easily be searchable by the search engine. Additionally, there is no grammar mistake and content should follow all the guidelines of search engine.
