Many of you want to start a fresh and create new marketing plans for 2015, which we understand. As you prepare for 2015, remember to look down. Why? Custom Logo Floor Mats are an essential part of any marketing strategy, no matter if you’re looking to increase sales, refresh or redefine your company brand. Are you still unsure if custom-branded floor mats would fit your business well? Let’s look at some reasons you should get high-quality logo mats to promote your business.
Make A Great First Impression
Only one chance to make a first impression. Many people forget to mention the key area that guests will see first – your entranceway and your mat. Everyone has a door and everyone is responsible to keep the floors clean. The entrance floor mats are essential for keeping floors safe, dry, and clean. But here’s the twist: you can personalize them to create a positive first impression for your company. The personalized mat that you choose for your entrance will make a big impact on how your company’s brand, slogan, and image are perceived. You can boost your marketing efforts by combining the floor mat’s benefits with attractive graphics. Unique logo mats will make your entryway look more professional. You can create a signboard by placing an entry mat with the company name beside your door. It will let customers know they are at the right place and add credibility to your brand image. A personalized floor mat can be used to quickly inform customers about your business. It can also give customers an overview of your products and services. You can also add your logo or promotional message to draw people in.
Brand Awareness
Floor mats can be used to capture dirt and water. They are very visible. The floor is a great marketing tool with a lot of potentials. These mats are a great way to incorporate branding into a workplace environment. These custom mats are eye-catching and will draw attention without any additional branding. Floor mats are great for increasing brand recognition and product safety. Your logo, company name, and slogan can all be printed on high-quality, durable floor mats. These branded mats will catch the attention of customers as soon as they walk through your door. These personalized floor mats can be used to increase exposure and make your business stand out at check-out counters, welcome desks, and other high-traffic areas. To promote safety and motivational messages, you can use anti-fatigue custom mats in your work area to increase employee pride and loyalty.
Unique Advertising To Increase Sales
Floor mats can be used to promote and sell your products. These mats allow you to market products and services, while also retaining the consumer’s attention. Your personalized floor mat can be used in combination with traditional marketing methods to increase sales and improve your marketing strategy. Newspapers, billboards, and store shelves are often cluttered with traditional advertising and signs, which can compete for customers’ attention. The floor offers a clean and unexplored branding space that is nearly bursting with possibilities. A floor mat can make a big impact and stand out from the crowd. The mats will make a strong impression and increase sales if they are placed correctly.
- Outside entrances to attract people as they pass by a company
- Inside a doorway, to immediately present key sales messages
- In front of a product display to highlight features, benefits, or provide sizing information
- In front of a related product display (for instance, a floor mat featuring a cereal brand can go in front of bananas or spaghetti sauce on a pam).
- Make one last sales pitch at the time of sale as they checkout.
Point Of Sale Branding/Advertising
Visual merchandising is crucial for any company offering its products and services in a retail environment. This involves using a personalized floor mat in a shop to engage customers, help them find what they are looking for, guide them to make a purchase decision, and point them to other products they might be interested in. While signage and lighting are often the focus of attention, custom floor mats can be a powerful visual marketing tool. You can also use floor mats.
- Direct clients to specific goods.
- Display product features/benefits/comparison information in front of a product display to assist buyers in making a purchasing choice.
- Emphasize a unique promotion. Use floor mats to inform customers about special offers, discounts, freebies, loyalty programs, and other promotional messages. These mats can be used to encourage clients to sign up for your offer or to follow you via social media.
- Encourage more purchases. For example, a wine shop might place a mat on the floor near the juice area saying, “Looking to buy something stronger?”
- Encourage rash decisions. To capture last-minute sales, highlight certain brands or items at the checkout station with a floor mat or counter mat.
