The first step in promoting your website on Instagram is creating a new account. Ensure that your account is dedicated to your website, and post your best website articles on it. You will also want to create visuals to grab the attention of users and use hashtags to reach new audiences.
If you follow these steps and incorporate them into your social media content creation and marketing strategies, you will have a successful Instagram presence within no time! In order for this to all take place, you need to have content that people want to see, while also using the right set of hashtags so your content can always be found through search.
Read on to discover the best practices for promoting your website on Instagram. In addition to sharing your website’s articles, you can also direct visitors to your blog and other content.
Make Sure You Have a New IG Account for Your Site
Instagram is an excellent social media channel to increase your customer base. However, you must first create an account. Instagram usernames are only allowed to contain letters, numbers, periods, and underscores. You cannot use symbols, punctuation, or any other characters that might be hard to remember.
Similarly, your bio should only be 150 characters long. Therefore, brevity is important. Make sure you have a new Instagram account before you launch your website on Instagram. The more professional your IG account looks, the more likely you are to see people start following you and not just leaving right away.
Create Visuals that Grab User Attention
Social media is a powerful tool for marketing a website on Instagram. According to studies, people spend 145 minutes each day on social media, whereas 8 hours were common during quarantine. Today, brands are competing for consumers’ attention by creating content that grabs their attention with captivating visuals. If you want your brand to stand out among the 95 million posts posted on Instagram every day, you must understand the science of attention.
Visual marketing is a proven strategy for marketing a website on Instagram. The more compelling your content is, the more likely people are to respond to your key message. In addition to visual appeal, social media marketing has other benefits, such as brand equity. Brand equity is a measurement of a user’s positive opinion of a brand, which influences their purchasing habits. Positive brand equity will help your Instagram marketing campaigns succeed.
Start Using Hashtags to Reach New Audiences
The right use of hashtags will give your posts visibility and attract new audiences. For example, a home services company may use hashtags to promote its lawn maintenance tips. The real estate industry may use hashtags to engage new audiences, reach potential buyers, and post stories about happy clients. A healthcare website, on the other hand, can use hashtags to promote breast cancer awareness and other topics. A fitness and wellness website, too, could use hashtags to promote content.
To increase engagement, use niche-specific hashtags. These hashtags are highly relevant to your target audience and may not reach as wide an audience as hashtags with broad appeal. Moreover, these hashtags can generate more relevant traffic to your website, while also bringing in new Instagram followers to your account. The more testing you do with social media hashtags, the more likely you are to find ones that work better than others.
It’s also important to make sure that you are posting new content to social media several times throughout the week. And inside each of these individual posts, you should be incorporating different hashtags. This means staying away from just using the most popular ones, and also using rare and unique ones as well.
Instagram Marketing Tips Summary
In order to continually grow your following and audience on social media, you need to have the best working methods in place. This process starts with original content, and then follows through with social media hashtags and increasing user engagement day in and day out.
To learn more about these working methods, we recommend you take advantage of the latest articles going live on the site. There was also a new article from Forbes on this same topic that is worth checking out.
New Instagram and TikTok marketing guides are going live all the time. Be sure to follow our site on social media to get alerts whenever a new one goes live.
